Lend a Paw

Roadside litter harms our environment. But if you’re the type of person who throws rubbish out of the car, the state of our eco-system probably isn’t top of your agenda.

 So we focussed on something practically all Brits do care about. Animals.

 With the help of some furry ‘influencers’, we highlighted the shocking amount of fatalities caused by roadside rubbish. Urging culprits to ‘lend a paw’ and bin their litter.