Cars Without the Faff

BCA (British Car Auctions) approached us to launch a new online car site aimed at taking the hassle out of buying and selling a car. They had a launch date, a budget but not a lot else.
We created the name, branding and every single piece of comms, helping Cinch click up to 30 million unique users in its first year.

Campaign/TV: Lou Bogue and Rupert Thornborough, Social: Gavin Johnson and Miguel Monteiro, Design: Darren Mael.